Briggs founded Bim Group in 1980 after graduating from the University of Kentucky with a degree in Business Administration. Under Briggs’ leadership, Bim Group has grown into a regional market leader while earning a reputation for delivering exceptional value in all aspects of employee benefit consulting. Briggs’ practice primarily serves employers with 100+ employees with emphasis on clients who have adopted a merger and acquisition growth strategy or have a global footprint and workforce. Briggs has also worked extensively with senior corporate leaders in establishing select executive compensation plans. He has served on numerous employee benefits related private and public advisory committees and is a frequently requested speaker on employee benefits matters. Briggs is proud to lead a team of professionals who have voted Bim Group one of Kentucky’s “Best Places to Work.” Bim Group is also an exclusive “Partner Firm” in United Benefit Advisors, a unique community of the most successful and trusted independent employee benefit advisory firms in the nation.

L. Briggs Cochran
Founder / CEO
For the first time in history, many employers are managing a workforce that spans five generations—from employees just entering the workforce to those delaying retirement well into their sixties and seventies. While this diversity can strengthen organizations through broader perspectives and experience, it is also reshaping how employers think about benefits. Traditional, “one-size-fits-all” offerings are […]
Read moreREAD TIME: 5 MINUTES The Centers for Medicare & Medicaid Services (CMS) has finalized important changes affecting Medicare Part D creditable coverage determinations beginning with plan years starting on or after January 1, 2027. The updates will impact the way employer-sponsored health plans evaluate prescription drug coverage and comply with Medicare Part D disclosure requirements. The final […]
Read moreREAD TIME: 7 Minutes Health and welfare plan fiduciaries are entering a period of increased legal scrutiny. For many years, fiduciary litigation under the Employee Retirement Income Security Act of 1974 (ERISA) focused primarily on retirement plans, and particularly on allegations of excessive fees involving 401(k) plans. More recently, however, plaintiffs and regulators have shifted […]
Read moreArtificial intelligence is already part of the workplace. Employees are using generative tools to draft emails, summarize documents, build presentations, analyze data, and accelerate research. In many cases, these tools appeared before organizations had formal policies in place. The result is a familiar tension: leadership recognizes the productivity benefits of AI, but concerns remain around […]
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