Communication & Engagement
A critical success factor of any employee benefit plan is implementing strategies to ensure employees understand and value the benefits their employer provides. Recognizing the various learning styles of employees from baby boomers to millennials, our communication and graphic design teams distribute robust, dynamic communication resources.
Strategic Communication
Bim Group is keenly aware that each client has a distinctive culture and communication rhythm with their employees. Therefore, a cultural assessment is included as part of their benefit design and implementation. Conducting a cultural assessment to select the best form of communication is pivotal to the development of an effective employee benefit communication strategy. Bim Group’s process is designed by our team to increase employee awareness of the value of available benefits.
Branding
Our communication experts help clients position benefits as an integral component of company culture through branding. Employee benefits often represent one of the top five expenses on most profit and loss statements. By creating a consistent, compelling benefits story with recognizable design, purposeful language and branded material, employees can easily understand and engage with benefit plan messaging.
Technology Solutions
Bim Group’s thorough suite of technology solutions facilitate employees understanding of the offered benefits during open enrollment, new employee on-boarding, and throughout the year. Video, interactive learning modules, push technology, and dedicated employee web portals warehousing all employee benefits and HR resources make employee communication scalable. Our communication team and technology experts fully support implementation and execution.
Employee Education
Bim Group is committed to employee understanding and engagement as part of benefits plan implementation. To remove the complexity and empower the employees, we deploy unique tools and resources empowering employees through improved benefit and health literacy. From experience, we know that benefit-literate employees are better stewards of both employer and employee financial resources.
Employee Decision Support
Bim Group utilizes many strategies to support our clients’ members in making decisions related to benefit offerings.
- On-site education seminars
- One-on-one meetings with a benefit counselor
- Customized Employee Decision Guides providing employees with the anticipated net cost of each plan offering (i.e., analysis of several factors – historical claims, payroll deductions, employer Health Savings Accounts (HSA) contributions, and/or other financial factors)
This innovative approach provides employees with greater insight into the potential cost of each plan selection, allowing them to better choose the appropriate option for their family.