Keeneland Event Registration - Bim Group

About the Event

Bim Group is pleased to invite you to our 2nd Annual Work Day at the Races. We have reserved the Keeneland Room for a small gathering of invitees for breakfast, presentations, and lunch, followed by world-class thoroughbred racing throughout the day.

The event will feature presentations on several of the most consequential trends employers are facing in managing employee benefit programs—particularly pharmacy strategies and the evolving compliance requirements surrounding these approaches.

We are thrilled to announce that our keynote speaker this year will be Ford Saeks, President & CEO of Prime Concepts Group, Inc. Ford is a dynamic speaker renowned for his expertise in propelling businesses to unprecedented success. With over 20 years of experience, Ford has transformed startups into industry leaders and revolutionized Fortune 500 companies, generating over $1 billion in sales worldwide. Ford specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. He will focus on business strategy and the use of artificial intelligence (AI) and its practical impact on businesses across industries and organizations of all sizes.

Location:

The Keeneland Room has been reserved for a small gathering of Bim Group invitees for breakfast, presentations, and lunch, while enjoying world-class thoroughbred racing throughout the day. The prestigious Keeneland Room is an intimate setting located at the top of Keeneland’s Grandstand, affording incredible panoramic views of the racecourse from inside the dining area. The adjacent private outdoor balcony is one of the highest vantage points on the premises and may only be accessed through the Keeneland Room. Rain or shine, the opulent setting will provide an exciting, informative, and enjoyable day!


Agenda

  • 9:30AM – Arrival / Breakfast
  • 9:45AM – Welcome Address (Bim Group)
  • 10:00AM – Presentation #1 – HealthEquity
  • 10:20AM – Presentation #2 (Keynote) – Ford Saeks
  • 11:30AM – Presentation #3 – Christine Johnston
  • Noon – National Anthem
  • 12:15PM – Presentation #4 – Dustyn Jones
  • 12:45PM – Wrap Up / Begin Lunch
  • 1PM – First Post
  • When: Thursday, April 23, 2026
  • Where: Keeneland Race Track
    4201 Versailles Road
    Lexington, Kentucky 40510

This event is now full. Please fill out the form below to be added to the waitlist:

*Please limit registration to two guests per company.

 

 

 

 

 

 


Our Speakers

Ford Saeks – President & CEO, Prime Concepts Group, Inc.

Ford Saeks has redefined the formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From start-ups to Fortune 500’s, Saeks is widely recognized as a Business Growth Innovator. With over 20 years’ experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, awarded three U.S. patents, and received numerous industry awards. Tenacity and innovation are what fuel this revenue-generating powerhouse. From grassroots to Google, Ford provides his clients with fresh perspectives and doable tactics to resolve marketing, operations, and growth challenges. As President and CEO of Prime Concepts Group, Inc., an integrated marketing services firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite creativity.

 

Christine Johnston – Co-Founder & President, Foundational Pharmacy Strategies

With over 25 years of experience in the PBM space, Christine Johnston is an accomplished pharmacy benefit leader and consultant with a demonstrated history of managing costs and improving processes for plan sponsors. She is the General Manager of MacroHealth’s Pharmacy Solutions Marketplace and was previously the co-founder and president of Foundational Pharmacy Strategies, which was recently acquired by MacroHealth. Prior to that, Christine led a small pass-through PBM. Christine is dedicated to lowering the overall cost of care to ensure individuals do not face difficult trade-offs between essential needs and necessary medications.

 

Dustyn B. Jones – Member, Stites & Harbison PLLC

Dustyn Jones is a Member in the firm’s Health Care Service Group. She devotes her practice to healthcare regulatory compliance, healthcare transactions, physician and hospital contracting, and practitioner/payor reimbursement and coding disputes. She frequently advises clients on regulatory issues related to the Stark Law, the Anti-Kickback Statute, EKRA, the False Claims Act, the No Surprises Act, HIPAA, and related state laws. She also advises on Kentucky health care facility and service licensure, reimbursement, and operations issues, with an emphasis on behavioral health services organizations and substance use disorder practices. She assists healthcare practices, individual providers, and hospitals with corporate transactions. Dustyn also has experience representing individual providers and practices on insurance and governmental payor reimbursement, overpayment, utilization, and coding disputes.

 

Michael MacDonald – Regional Sales Executive, HealthEquity

Michael MacDonald is a sales and financial services professional with a strong background in retirement solutions, asset management, and client advisory services. He currently serves as a Regional Sales Executive at HealthEquity, where he supports clients across Kentucky, Ohio, West Virginia, and South Carolina. Prior to this role, Michael worked in small market retirement sales at Nationwide Financial and spent over five years at J.P. Morgan Asset Management, progressing from Shareholder Services Analyst to Internal Client Advisor, where he built expertise in mutual funds, advisor support, and client relationship management. He began his career in banking and insurance with roles at Heartland Bank and Farmers Insurance. Known for his strong interpersonal skills and client-focused approach, Michael brings a well-rounded perspective to helping organizations and advisors navigate financial and retirement solutions.


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